Thursday, March 20, 2008

"Google: Huge Idea, Simple Insight"

(Extract of a recent post written for Idea Champions' "Heart of Innovation")

"Discovery's Science Channel Has Good New Series On (the) Internet." (Search Engine Watch)

Download: The True Story of the Internet, by former editor and writer for Wired, John Heileman, "is no softball show.. . the series gives it to you 'warts and all' and does not hold back the punches on how things have developed so far. The last show I watched discussed the development of search..."
"We hear amazing stories," The Discovery Channel tells us, "of how, in ten short years, the Internet took over our lives. The style of the story-telling is up close and personal... with first-hand testimony from the people that matter."

I also was watching that episode on search, one of four. To me, the most arresting observation was that while the original, breakthrough idea at the root of Google's effectiveness and success came from a programmer, cofounder Larry Page, it was a very simple thought. Page was not crouched over a keyboard or remembering any computer code in order to come up with this construct.

The billion-dollar insight was just this: that a link to a site from another is like a vote for that destination. The more sites link to yours (and the more linked-to their sites are), the better yours must be... (one of) the ones which the most visitors have "voted for with their feet," or in this case, their eyeballs.

[ more ] on The Heart of Innovation

That's most of the Google logo as of the Spring equinox,
which is coming up within the hour.

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