Friday, March 28, 2008

"A true story about a chair"

Lois Kelly is very big on the value of genuine conversation as a marketing tool. Her book, "Beyond Buzz," has been named as various types of "best" of 2007. (Gold prize winner in the 2008 Axiom Business Book Awards in the Ads/Marketing/PR category, and called one of the best business books of 2007 by Library Journal, one of editors’ two top picks for marketing and branding books. Just FYI, because the natural question here is what was the other one, it was "Made To Stick" by Dan and Chip Heath.)

In her blog, she posted this intriguing bit:

>> "Patrick Schaber over at The Lonely Marketer
has a beautiful post about his friend Jill, who put two chairs in the middle of a busy corporate campus and sat down to listen to anyone who had something to say.
Needless to say there was a line of people waiting to talk and be heard. This is one of the more innovative employee communications strategies I’ve heard in a long time." (3/3/08)
(I wrote,)
Hi, Lois,

This story about the lady and her two chairs really strikes to the heart of a great principle we all need to routinely remember to return to: looking for the Simplest approach to fulfilling a need.

The key to being able to see simple solutions? It almost invariably starts with being willing to
s l o w... d o w n...

- BR

Related, here:
Serious Fun Dept.: The Playpump
Simplicity (tag)

More from Lois Kelly in -
Can trends be predicted, much less created?”

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